The Body Shop: Forever Against Animal Testing Campaign

0
Written by corin-writer

In 2017, The Body Shop launched the biggest campaign of it’s kind to ban animal testing in cosmetics worldwide. I shaped the TOV and provided the written content in a 360°  execution involving 100s of B2C assets.

Posters – In-Store & Out of Home

Screen Shot 2017-10-16 at 11.44.33.png

Screen Shot 2018-02-08 at 11.18.29.png

 

Concertina Cards & Leaflets

Screen Shot 2017-10-16 at 11.44.45.png

Emails

Screen Shot 2017-11-08 at 12.10.27

Video Scripts – a “dog-umentary” series with @Louboutinanyc that was filmed at the United Nations, New York

Screen Shot 2018-05-16 at 11.52.28.png

Screen Shot 2018-05-16 at 11.49.39.png

Screen Shot 2018-05-16 at 11.49.59.png

Screen Shot 2018-05-16 at 11.50.37.png

Screen Shot 2018-05-16 at 11.50.50.png

Screen Shot 2018-05-16 at 11.51.00.png

Screen Shot 2018-05-16 at 11.51.08.png

Screen Shot 2018-05-16 at 11.51.20.png

Screen Shot 2018-05-16 at 11.51.31.png

FAAT-landing-page_update_V02_NET.jpg

Paid Social

Screen Shot 2018-05-16 at 11.55.30.png

FAAT8M_1

Leave a comment